The purpose of a movie trailer is to generally give the audience an overview of the story or plot. To make a good trailer it should be able to grab the audiences attention by inputting the action packed 'good bits' of the movie into it. So the audience is clear what actors are in the film the trailer should include the names of who is starring. To help guide the audience through the trailer a voice over should be included to give information about the film however no giveaway should be released from either the voice over or the movie footage for example the climax at the end of the film should be hidden. In a trailer montage editing will be used meaning clip-pets from all over the film will be put together to allow the audience to view the variety of settings and the different characters. A trailer should be fast paced with lots of shots including. Finally at the end of the trailer the name of the movie should be shown in a way along with the rest of the trailer to persuade the viewer to follow up and watch the released film in cinema.
The purpose of a movie opening sequence is to 'hook' the audience into the film straight from the beginning. It should familiarize the audience with the setting and establish the specific setting in which its in. To lead the audience into the narrative an opening sequence should be slower paced than a movie trailer. It should also include an introduction of the characters through shots and titles of the real life actors names to establish a certain mood, tone, or atmosphere. A soundtrack will also promote the tone in needing to be set but most importantly the viewer needs to feel curious and engaged so they have enough questions they want answered to view on.
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